Three founders who've executed under real pressure.

Woody thrives in high-stakes decision-making, relentless execution, and balancing multiple missions. As a former Green Beret in the 5th Special Forces Group, he operated in environments where adaptability and precision meant the difference between success and failure.

While deployed to the Middle East on three tours, he simultaneously completed his undergraduate degree from Norwich University. During this time, a single week could mean a five- or six-day mission through hostile environments and austere terrain, followed by just 24-48 hours before heading back out. In those short windows, Woody meticulously planned and executed coursework from a plywood table supported by ammo cans. Despite the relentless cycle, he graduated with a 4.0, proving that with the right structure and discipline, even the most demanding goals can be achieved.

That same discipline carried him through Columbia Business School, where he earned his MBA and honed his ability to strategize, lead, and execute at the highest level. Even while earning his MBA and navigating the corporate world, Woody was building multiple businesses, such as Modern Athlete Strength Systems, helping tactical athletes maximize performance.

His success hasn't been by chance, it's been the result of a structured, detail-driven approach to goal setting, forged through years of balancing intense professional, academic, and personal challenges. He doesn't just set ambitious goals, he engineers the systems to achieve them. That system became the blueprint for Dead Reckoner.

After years of delivering arena scale live productions as a touring stage manager and head of pyrotechnics for Cirque du Soleil and Disney On Ice, John mastered the art of precision, adaptability, and relentless execution. Transitioning from the road to NYC, he pursued a graduate degree in Media Management, applying his expertise to programmatic advertising sales at The Walt Disney Company.

John's career has been built on structured planning, real-time problem-solving, and a commitment to measurable success—the same principles that drive Dead Reckoner. He understands that clear objectives, disciplined execution, and strategic adjustments are the key to achieving any goal, whether in high-pressure productions or personal development.

Now, with Dead Reckoner, John is bringing this mindset to a broader audience by providing the tools high performers need to stay accountable, track progress, and turn disciplined action into results. With a focus on clarity, precision, and measurable outcomes, John is positioning Dead Reckoner as the ultimate goal-setting and achievement platform for those committed to pushing limits and realizing their full potential.